SocialTargeting

The latest form of personalized advertising is SocialTargeting. This process allows an even more precise determination of the target groups for advertising.

Animated graphic for SocialTargeting

SocialTargeting

How does SocialTargeting work?

With our social targeting technology, users are marked by their behavior on social media platforms (such as Facebook, Twitter, Google+). This is usually done using cookies that cache the data. This information (for example, about Likes, interests, and subscriptions) is used to identify suitable advertising partners and to display them to the user. The aim of this process is to be able to show specifically tailored advertising on the social networks.

Animated graphic for SocialTargeting

Did you know? Facebook was the first large social network to use a self-developed social media targeting technology, enabling them to display advertisement based on their social behavior.