The ReSearch process is a special form of marketing technology that helps to increase advertising efficiency.
How does ReSearch work?
By using terms ("keywords") that a user enters in search engines (such as Google, Bing or Yahoo), our ReSearch system marks the interests of the user - usually by means of cookies. The stored data is used to display individual advertisements on other websites, which the user later visits.
What are the objectives and benefits of ReSearch?
Individualized offers are more effective than mass offers. For this reason, our ReSearch technology is also designed to tailor advertising to personal interests based on the terms that a user enters into search engines like Google. This increases the likelihood that the user will respond to the advertisement.